Sushmita Dash
My Goals And Ambitions In The PR IndustryÂ
It has been 6 months since our journey at SCoRe started. Even though I had a mass communication background, SCoRe made me realise I had...
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Sushmita Dash
The future of PR educationÂ
The dynamic nature of Public Relations is evident through various aspects of the field, including its adaptability to technological...
Sushmita Dash
My Experience With The Writing Lab
The Writing Lab was a rollercoaster for the class. Most of us believed we had aced writing, but after we received feedback, it was a...
Sushmita Dash
Life in Mumbai — A Memoir
As a kid, I envied my brother. He would return from Mumbai and hog all the attention from my parents. I saw their glimmering eyes and...
Sushmita Dash
Nostalgia: a potent marketing tool or milking consumer sentiment?
I asked my brother what product he uses purely based on nostalgia. After a lot of pondering, he said that he still uses a Titan watch. He...
Sushmita Dash
Public Relations Strategies for Non-Profit Organisations
Public Relations Strategies for Non-Profit Organisations Public relations (PR) plays a crucial role in shaping the image, reputation, and...
Sushmita Dash
Who Will You Be After ChatGPT Takes Your Job?
I believe as a PR professional, embracing innovation is key to staying relevant and effective in an ever-evolving landscape of...
Sushmita Dash
Five international careers to explore after studying and interning in Indian PR
Five international careers to explore after studying and interning in Indian PR Studying and interning in the vibrant landscape of Indian...
Sushmita Dash
The Role of Public Relations in Building Sustainable Brands
In today's corporate landscape, sustainability has transcended its traditional role as a corporate social responsibility (CSR)...
Sushmita Dash
Nurturing Media Relationships in a Changing Media Landscape
The media landscape is a whirlwind. Reporters jump publications, platforms shift focus, and the 24-hour news cycle demands constant...
Sushmita Dash
How to succeed in PR without reading
In the fast-paced world of Public Relations (PR), acquiring knowledge and building credibility are paramount for success. While reading...
Sushmita Dash
Three upcoming Indian PR Firms to watch out for
As the landscape of public relations continues to evolve in India, several emerging firms are making significant strides with their...
Sushmita Dash
How is digital transformation changing the BFSI sector?
The Banking, Financial Services, and Insurance (BFSI) sector has witnessed a profound transformation in recent years, largely driven by...
Sushmita Dash
Two Months
The primary goal for all the students at SCoRe for our internships was to get a PPO. However, I always kept low expectations regarding...
Sushmita Dash
The Power of Personal Branding for PR ProfessionalsÂ
In today's hyper-connected world, a strong personal brand is no longer a luxury - it's a necessity. In the PR world, where relationships...
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