7 must-have apps on every PR Professional’s smartphone

PR is a fast-paced industry and is highly competitive. To sustain in this industry, you should be efficient and organised while doing your tasks. Also, you need to effectively connect with people from the industry and maintain strong relationships. It can be overwhelming to be consistent. But thanks to the advancement of technology, you have apps that can significantly reduce your workload.

WPS/MS Office

Imagine you're at your friend's party in a pub. Your boss asks you to make changes to the daily coverage report. And you have to send it to him in 15 minutes. In such situations, you can't rely on a Doraemon to pop out of nowhere and get you a laptop from his pocket. But WPS/MS Office installed on your phone can save the day, and you can work on documents and spreadsheets anywhere.

Mailchimp

It is a platform that can send emails to a large audience. Email marketing is one of the aspects of PR. With this app, PR professionals can create and manage email campaigns to keep clients, stakeholders, and media contacts updated. PR professionals can measure the effectiveness of their email strategies by going through detailed analytics and reports on open rates, click-through rates, and other engagement metrics provided by Mailchimp.

Muck Rack

This app is specifically designed for public relations professionals. Muck Rack helps to search for journalists, monitor news, and build reports. PR professionals can search for specific contacts based on beats, location, outlet, and other criteria.

Trello

It is a project management and collaboration tool that uses boards, lists, and cards to help individuals and teams track tasks and projects. PR professionals are often multi-taskers. Trello provides a visual approach to organise your tasks, projects and progress on customizable boards and lists.

Finshots

“I use Finshots not just to get snacky news updates but filter the sectors of my liking to get notified regularly of its happenings and read the entire article,” said Udita Mehta, Senior Account Executive at MinePRO Communications Pvt. Ltd. PR professionals should have updates on every sector. Finshots is a daily financial news service that provides updates on various topics related to finance, business, and the economy.

Wellness Apps

PR professionals often face high-pressure situations like tight deadlines, crises or negative publicity, public speaking, or media interviews. Dealing with such mental strain can be harmful to their mental health. Calmness apps like Calm, Headspace and The Mindfulness App can help reduce stress and anxiety, allowing them to approach challenges with a clearer and more

ChatGPT

"Familiarise yourself with ChatGPT and Bing. These platforms will help you a lot to become efficient,” said Ankita Mohanty, Trainee Account Executive at Ad Factors. Searching for information on Google is not always efficient. And the plethora of information on Google can slow you down. However, ChatGPT provides a structured answer to your queries. Therefore, you consume information efficiently. It can also help you to brainstorm ideas, draft messages, press releases, or social media posts. You can also use ChatGPT to get feedback and assistance. Remember to use ChatGPT to improve your writing, not to be a good writer.