The Feed

There's a peculiar joy in revisiting the familiar worlds of our favourite TV shows and series. The act of rewatching is a phenomenon that...

The fourth wall break is a narrative device that transcends the boundaries between fiction and reality. This intriguing phenomenon, where...

In a world bombarded by information and choices, the ability of a brand to leave a lasting impression is a coveted advantage. The...

As technology advances and communication channels diversify, organisations must stay vigilant about how they are perceived in the media...

Campaigns that go beyond mere product promotion and challenge societal norms often stand out. The "This Coke is a Fanta, So What?"...

In the realm of consumerism, where companies vie for attention with flashy advertisements and enticing promotions, Patagonia, the...

In public relations, staying ahead of the curve is not just a strategy; it's a necessity. In an era where news breaks at the speed of...

In an era dominated by social media, the pursuit of self-love has become a pervasive theme across platforms. While the intention behind...

The art of providing constructive criticism is a delicate dance between encouragement and critique. Striking the right balance between...

In the age of digital connectivity, a person or brand's online reputation is as valuable as its real-world counterpart, if not more so....

Presentations are something I look forward to. I like having that command in a room. However, I was not always someone who was confident...

In the marketing world, campaigns that push boundaries and defy convention often stand out, and KFC's FCK campaign is no exception. In a...

In the dynamic world of Public Relations (PR), the call for Diversity, Equity, and Inclusion (DEI) has become more than just a...

Advertising is an ever-evolving landscape that relies on various strategies to capture the attention and influence the behaviour of...

In recent years, a profound shift has taken place in the business landscape, with an increasing number of companies and investors...