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Why We Keep Coming Back to Shows We Love?

There's a peculiar joy in revisiting the familiar worlds of our favourite TV shows and series. The act of rewatching is a phenomenon that...

This Coke Is A Fanta, So What?

Campaigns that go beyond mere product promotion and challenge societal norms often stand out. The "This Coke is a Fanta, So What?"...

Patagonia's "Don't Buy This Jacket" Campaign

In the realm of consumerism, where companies vie for attention with flashy advertisements and enticing promotions, Patagonia, the...

The Toxic Culture of Self-Love on Social Media

In an era dominated by social media, the pursuit of self-love has become a pervasive theme across platforms. While the intention behind...

Balancing Positivity and Critique

The art of providing constructive criticism is a delicate dance between encouragement and critique. Striking the right balance between...

How to ace a presentation?

Presentations are something I look forward to. I like having that command in a room. However, I was not always someone who was confident...

KFC's FCK Campaign: A Complete Analysis

In the marketing world, campaigns that push boundaries and defy convention often stand out, and KFC's FCK campaign is no exception. In a...

Different Appeals in Advertising

Advertising is an ever-evolving landscape that relies on various strategies to capture the attention and influence the behaviour of...

The Growing Trend of ESG

In recent years, a profound shift has taken place in the business landscape, with an increasing number of companies and investors...

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© 2021 by Susta Katha. 

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